How We Celebrated Air Max Day
[ Collaboration ]
Article
Play video
We celebrated Air Max Day in 5 cities across the globe during the month of March.
We developed a customized Sneaker Wipe and Deluxe Sneaker Care Kit just for the occasion.
We hosted our Protect Your Airs campaign in Stockholm, Rotterdam, Kuwait, Johannesburg and Los Angeles.
At The LAB in downtown L.A, we teamed up with Rastaclat and Reina Koyano, to celebrate Air Max.
Reina is a designer and illustrator originally from Tokyo, Japan and currently based in Downtown L.A. Her artwork takes color ways of shoes, deconstructs them and transforms them into spectacular outfits worn by pin-up style women. The inspiration for the subjects in her art are strong, powerful women in Reina's life and around the world. Artwork was paired next to the Air Max shoe it was inspired by.
Here's what happened around the world:
Over 200 visitors joined our celebration in Kuwait where we partnered with The Athletes Foot at The Avenues Mall to host our Protect Your Airs event. Live Air Max cleaning sessions, music, fun themed cake bites and customized product was on offer.
“I love how Sneaker LAB is very easy to use, that it is 100% natural, and how it’s made cleaning sneakers so simple that it can be done at any time and on any type of sneakers!” – The Athletes Foot, Kuwait
Over 200 visitors joined our celebration in Kuwait where we partnered with The Athletes Foot at The Avenues Mall to host our Protect Your Airs event. Live Air Max cleaning sessions, music, fun themed cake bites and customized product was on offer.
In Stockholm we hosted a full day experience in Sneakers Point offering custom product and sneaker cleaning. In Rotterdam we hosted an in store event at Funkie House with a DJ in store, custom product giveaways and sneaker cleaning. In The LAB in Johannesburg we celebrated Air Max Day for a week by handing out custom wipes, offering free cleans and running competitions.
Thank you to all of our friends and partners for a rad campaign!
[ Follow ]
