The Future is Female feat. Lady Jules
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Embrace Equity
Imagine a gender equal world. A world free of bias, stereotypes, and discrimination. A world that's diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women's equality. Collectively we can all #EmbraceEquity.
To celebrate International Women's Day we decided to create these limited edition Deluxe Kits. The shapes and colors are representatives of our values as a brand and the surroundings of this day; empowerment, embracing equity, and eco-friendly.
We got in touch with Lady Jules, a digital designer and DJ, born in Stockholm and living in East London to ask her about International Women's Day and what The Future is Female means.
Check Julia out here, @juliagrr
Check Julia out here, @juliagrr
Meet Julia:
1. Please introduce yourself! Who are you, what do you do, and what are your passions, and hobbies?
Hey I’m Julia aka Lady Jules. I’m a digital designer and DJ, born in Stockholm and living in East London. My passions are music and fashion.
2. What are your favorite sneakers?
Eytys and Air Force Ones. I’m a big fan of platform shoes - and comfort!
3. How did you get into DJ’ing, how long have you done it? Tell us about the style of music you play.
Music has been a passion of mine for as long as I can remember. I’ve always collected music and as a kid I was dancing and singing after school. When I was in my early twenties I decided I wanted to learn how to DJ, and just went for it. I was lucky to have friends in that world, so I got gigs around Stockholm’s bar, club and underground scene - which I’ve continued when I moved here to London.
4. Have you felt that being a Woman in the DJ'ing industry has given you more and/or limited opportunities?
I choose to believe that I get booked for my music, rather than my gender. Sure, there have been times when I’ve been booked because the event needed more female acts. However, there is still a big need for more representation of female, non-binary and trans DJ’s in the scene. It can at times be a bit of a boys club. But I’ve surrounded myself with like minded DJ’s and creatives who are open-minded and see you for who you are and what you can bring to the table.
5. What do you think is powerful about being a Woman?
What’s NOT powerful about being a woman??
Hey I’m Julia aka Lady Jules. I’m a digital designer and DJ, born in Stockholm and living in East London. My passions are music and fashion.
2. What are your favorite sneakers?
Eytys and Air Force Ones. I’m a big fan of platform shoes - and comfort!
3. How did you get into DJ’ing, how long have you done it? Tell us about the style of music you play.
Music has been a passion of mine for as long as I can remember. I’ve always collected music and as a kid I was dancing and singing after school. When I was in my early twenties I decided I wanted to learn how to DJ, and just went for it. I was lucky to have friends in that world, so I got gigs around Stockholm’s bar, club and underground scene - which I’ve continued when I moved here to London.
4. Have you felt that being a Woman in the DJ'ing industry has given you more and/or limited opportunities?
I choose to believe that I get booked for my music, rather than my gender. Sure, there have been times when I’ve been booked because the event needed more female acts. However, there is still a big need for more representation of female, non-binary and trans DJ’s in the scene. It can at times be a bit of a boys club. But I’ve surrounded myself with like minded DJ’s and creatives who are open-minded and see you for who you are and what you can bring to the table.
5. What do you think is powerful about being a Woman?
What’s NOT powerful about being a woman??
"I choose to believe that I get booked for my music, rather than my gender."
6. What is your take on the importance of Sneaker care? Why is it important to take pride in your appearance?
Very important. My appearance and how I dress has always been a way to express myself and make me feel ready for the day. I dress depending on my mood and what’s on the agenda. So I really value my wardrobe, and want to keep things in top shape for as long as possible. I prefer quality pieces over quantity, which is why I’m a big fan of Sneaker LAB.
7. What do you think of sneaker culture and streetwear from a female perspective? Is it limiting, progressive, or inclusive? What are your thoughts?
I can't speak for all women, but I do appreciate how gender neutral streetwear is.
8. How would you describe your style?
I’d describe my style as an outfit that works day and night - from the office straight to a rave!
9. What are your favorite brands to wear?
To me, brands and trends aren’t always the most important thing. I love vintage and second hand. But of course there are brands that really speak to me, such as my Swedish favorites Acne Studios, Eytys and Weekday.
10. What was the best advice you have been given?
Don’t overthink it
11. What was the worst advice you have been given?
Do it for your CV
Very important. My appearance and how I dress has always been a way to express myself and make me feel ready for the day. I dress depending on my mood and what’s on the agenda. So I really value my wardrobe, and want to keep things in top shape for as long as possible. I prefer quality pieces over quantity, which is why I’m a big fan of Sneaker LAB.
7. What do you think of sneaker culture and streetwear from a female perspective? Is it limiting, progressive, or inclusive? What are your thoughts?
I can't speak for all women, but I do appreciate how gender neutral streetwear is.
8. How would you describe your style?
I’d describe my style as an outfit that works day and night - from the office straight to a rave!
9. What are your favorite brands to wear?
To me, brands and trends aren’t always the most important thing. I love vintage and second hand. But of course there are brands that really speak to me, such as my Swedish favorites Acne Studios, Eytys and Weekday.
10. What was the best advice you have been given?
Don’t overthink it
11. What was the worst advice you have been given?
Do it for your CV
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